Reavell is an expert at getting to the essence of his subject. He makes it all look so simple. But don’t be fooled. What he likes best about working with food is the messiness of the whole business. From kitchen chaos he produces order. Vegetables like jewels. A honeycomb like a stained glass window. Fishtails in a witty herringbone pattern. And yet he never forgets that he’s talking to your tastebuds.
William Reavell found his niche in food photography early in his career. It appeals to the team-player in him. He’s an artist who loves to work collaboratively. Sharing a vision from beginning to end with art directors and food and prop stylists is undoubtedly an approach that bears fruit. The results are remarkable.